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The Writing
Process
Most of our clients have already given a lot of
thought to their writing projects before
they contact us. Therefore, we listen very
carefully as they explain what it is they
wish to convey through the writing they hire
us to provide.
We ask our clients to
consider carefully who their intended
audience is and what their true message is, so that we may tailor the
writing to speak directly to that audience.
We record our interviews so that as we
perform the writing we can capture the
"voice" of the client in the writing. By
understanding the voice of our client and
the viewpoint of the intended audience we
are able to help minds meet at a point of
understanding where speaker and listener are
united and the message is delivered.
With over 20 years of professional
writing experience we know how to
bring your ideas and the details of
your experience alive on the page
and make them interesting and
exciting for the reader.
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Although we work relatively quickly, we take
the time necessary to write our clients' books. The simplest
personal biography requires around two months of our
collective time. We require a little
longer to write other books,
including business related
biographies, histories and memoirs.
This is because we understand that
they will come under greater public
and media scrutiny and there is no
margin for error in relating
important details and facts. Any
mistakes will reflect on the
"author," as will any
accolades, so it is paramount to us
that your book is thoroughly
researched and that the assertions
are substantively supported and
related.
Although many clients prefer to
visit us in our Scottsdale offices
at the time of their interviews,
business clients often prefer that
we visit them at their facilities.
We are pleased to meet with you for
interviews at a location that you
prefer and that affords you a higher
level of productivity.
To view a 4
minute video featuring our interviewing and writing process
click to watch»» |